Cancer Screening Redesign
I worked with the Aikenhead Centre for Medical Discovery and Swinburne University on a project to increase engagement with bowel cancer screening kits in Australia. We identified key barriers preventing people from completing and returning the kits, despite them being free and crucial for early cancer detection. Through in-depth research, focus groups, and interviews, we gained valuable insights into user pain points, from confusing instructions to hygiene concerns and limited access in rural areas. Based on these findings, we proposed a user-friendly digital campaign and a simplified kit design to make the process easier and more accessible. By delivering a comprehensive research report and interactive prototype, we aimed to help the client boost participation rates and potentially save thousands of lives.
Our project focused on improving participation in Australia's bowel cancer screening program, as only around 41% of eligible individuals currently complete and return the free test kits. Partnering with the Aikenhead Centre for Medical Discovery, our team analyzed barriers to participation, such as complicated instructions, hygiene concerns, and limited drop-off options. Through focus groups and user testing, we gathered insights to design practical solutions. We proposed a redesigned, more user-friendly test kit, a supportive reminder system via text, and a simple app for tracking and additional guidance. By addressing these pain points, our goal was to increase screening engagement and ultimately help save lives
